TheNetworkMarketingMatrixPutting the Marketing Business back in your Network Marketing Business

One of the best ways to separate yourself from your competition, in any business, is to position yourself in a totally different way then your competitors.  So think about this.   Next time someone asks you what you do, you tell them “I’m in the transportation business.”

Right now you’re probably wondering just what the hell I’m talking about.  You are in the network marketing industry, but what you really provide people is a way to get from where they are now to where they want to be. Usually financially.  People who get into network marketing aren’t really looking to sell products.  They are looking for a way to make some cash. And that cash will give them the means to go the places in life they really want to be.

That’s where you come in. Since you’re in the transportation business, right? You can provide them the system and the tools they need to make that happen. This is a great position to be in for many different reasons.

Another of which is that you can focus on building a downline full of people that you know are going places. If they weren’t, they don’t need someone in the transportation business. You can easily find out exactly what the prospects you’re talking with are really looking for. So you know right away if they are someone you want to work with or not. After all, having a successful network marketing organization is as much about the quality of the people you recruit as it is about the number of people you recruit. Maybe even more.

So how exactly do you go about finding out if your prospects are ready to join your company? Simple…just ask a few questions. Here is my take.

First you want to know where the prospect sees themselves in the future. What goals do they have related to business and their finances? Getting clear on this point is not only beneficial for you, but the prospect as well. We’ve all heard the saying, “If you don’t know where you’re going how can you tell when you get there?”

Next you want to find out what kind of actions they’ve been taking, or plan to take, in their life to get those things accomplished. This can help determine their motivation level. Are they serious about success, or just waiting form something to fall in their lap? But, just because that might not have started moving toward their goals doesn’t mean they’re not someone you want on your team. Maybe they’re just waiting to meet someone in the transportation business to help them. Any takers?

Now you want to ask them what effect their actions, on inaction, towards those goals has had on their life. If they haven’t been moving towards their goals, there is probably some amount of pain associated with that, and pain is a powerful motivator. If there has been positive change in their lives, your opportunity might be the chance to take it to the next level.

Finally, you want to know if they are going to be willing to make some modifications to achieve the goals we laid out in the beginning of the interview.  Because, unless they are already a successful network marketer, they will probably need to learn a few new skills and take on some new challenges.  To get what you’ve never had, you’ve got to do what you’ve never done!

This process will help qualify your prospects potential to be successful in your network marketing opportunity.  Find the people who have goals and ambitions, and are willing to work and learn new things to achieve them.  Remember, it’s not all about quantity, quality counts big.

The next time someone asks you what business you’re in, what will you say?

Till next time…Happy Marketing,

Greg

p.s.

I can’t take full credit for this approach.  I learned it from a very smart business man, Mitch Axelrod.  You can visit his website at www.thenewgame.com or find the link in our related sites section.